Lotus Bakeries

1.Description of the company Mission Statement genus genus lotus Bakeries will institution its sustainable growth and profitability on: a focalization on authentic products from the biscuit and cake world: caramelized biscuits, gingerbread, waffles and galettes and bakehouse specialties. Products that atomic number 18 distinctive in scathe of both quality and node satisfaction. Customers are entitled to pay the in truth best from lotus Bakeries in these strong correspond areas. a targeted sword policy: structure brands with real content. genus sacred lotus and Peijnenburg are strong brands, which radiate compliment and in which consumers carry constant trust and feel well-grounded when consuming. clear guide in its specialties. The size and organization of white lotus Bakeries must be adapted to the volume and foreseeable development of its mart. Corporate dodge Lotus Bakeries business is producing and selling authentic specialty biscuits and cakes. Lot us Bakeries seeks to strengthen (or consolidate) each products leadership in its local region and create an international market for it. This leadership is expressed in the strong market positions of the Lotus, Peijnenburg & Annas brands.

To fall upon this, Lotus Bakeries has the following essential resources: Brand positions: Lotus Bakeries has lead very strong brands, both with strong content in their phratry markets (Lotus in Belgium, Peijnenburg in the Netherlands and Annas in Sweden), and highly regarded as specialist producers by consumers in other countries. oBrands now translate 82% of total annual tur nover. oMarket investment is systematically! targeted at increasing brand awareness and supporting brand growth. oOutside the Netherlands, Lotus will be the brand for all specialty products, chosen with care. In the Netherlands, Peijnenburg will remain the brand for gingerbread, and of other specialties reproducible with its market image Happen naar Peijnenburg (mag elke dag). Product ranges in Belgium, the Netherlands and France centred just about local...If you want to get a full essay, order it on our website: BestEssayCheap.com

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