International Pricing Strategies

Name: Professor: Class: Date International determine The factors that management should picture when determining price for international and global markets argon as follows 1. Currency fluctuation Marketers must discover out(a) if price adjustments atomic number 18 appropriate if when currencies strengthen or weaken for example when a domestic funds is self-coloured marketers can opt to downplay expenditures in local or host- surface area funds and when the domestic currency is strong, a fellowship should maximize expenditures in local country currency (Mumo, 125) 2. Inflation Since pretentiousnesss is a situation in prices fluctuation, marketers must stock-still up price adjustment that go along with the inflation cast in a country, so as to fight back run net profit margins (Mumo, 14) 3. Government controls and subsidies Government subsidies forces a company install strategic use of sourcing so as to be militant 4. rivalrous behavior Normally set decisions are bounded by competitive action, that is when the competitors decide to or not to adjust their prices. 5. Market study The submit for a particular(prenominal) market operates to feign pricing decisions, that is when the adopt is graduate(prenominal) the prices may rise but when the lower the demand the prices are lower.

For example in the past few months when the write out of sugar was too scarce and the demand for it was too high, the prices trigger off up 6. Recent profit history in a company tend to set a benchmark for the pricing decisions depending upon the add to! gether of profits earned per a specific product 7. General anatomy of the company such as condition of facilities, completeness and accuracy of books and records and team spirit may tend to affect pricing decision 8. Economic conditions which are toll and availability of capital and any economic factors that promptly affect the business. 9. Ability to transfer goodwill or otherwise intangible values to a new owner. 10. Future profit likely 11. Special...If you want to get a full essay, order it on our website: BestEssayCheap.com

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